Allegedly Unethical Firms Gator
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| Documentation of Gator Advertisements and Targeting - Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site. |
| ThiefWare.com: Gator Data Sheet - Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited. |
| Gator's EULA Gone Bad - By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA). (November 29, 2004) |
| Adage: Online Ad Vendor Gator Changes Name - Rebranded as Claria Corp. (October 30, 2003) |
| news.com.com - Overture Signs Deal With Gator - Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites. (April 4, 2003) |
| High-search-engine-ranking.com - Overture to Partner with "Scumware" - Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp. (March 13, 2003) |
| Wired: Judge Takes a Bite Out of Gator - Discusses preliminary legal injunction against Gator. (July 15, 2002) |
| ZDNet News: Gator sued over pop-up ads - Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized advertising on their site's. (June 27, 2002) |
| Traffick.com - Kicking the Gator Software Habit - Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software. (May 12, 2002) |
| c|net Tech News: Web surfers brace for pop-up downloads - Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software. (April 8, 2002) |
| Slashdot: A New Low for Web Advertisers: Pop-Up Downloads - Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator. (April 8, 2002) |
| USA Today: Spyware watches where you surf - Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined. (March 10, 2002) |
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ClickZ: The Scum of the Web - General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system. (December 6, 2001) |
| PCWorld: Consumer Alert: Stealth Ad Invasion - Don't look now, but your computer may be harboring software that lets unwanted advertising in. (October 13, 2001) |
| CNN: What's fair in online love and ads? - Explains how Gator's software works, the controversy surrounding it, and how to remove it. (October 5, 2001) |
| c|net Tech News: Nobody's going to skin this Gator - Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites. (September 4, 2001) |
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ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense - Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers. (August 31, 2001) |
| San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites - Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites. (August 30, 2001) |
| Forbes.com: Gator's Legal Feud Means Big Publicity - Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program. (August 29, 2001) |
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Wired: Guerrilla Ad Banner Battle Looms - Report on the legal battle between the Interactive Advertising Bureau and Gator. (August 29, 2001) |
| BizReport: Gator Chomps First, Sues Internet Advertising Bureau - Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal. (August 28, 2001) |
| c|net Tech News: Gator rushes to court over ad technology - Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites. (August 28, 2001) |
| c|net Tech News: Chorus of Gator critics grows - Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. (August 27, 2001) |
| InternetNews: IAB Lawyers to Recommend Action Against Gator.com - Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission. (August 20, 2001) |
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